Wednesday, February 23, 2011

Coca-Cola: Happiness Truck

With the booming trend of food trucks, Coca-Cola is bringing a similar marketing campaign via wheels to Rio De Neiro, Brazil. Its "happiness truck" serves as a vending machine and offers curious Brazilian residents a newfound surprise everytime they hit the PUSH button. The project was brought to you by Definition 6 Agency, which also brought the "happiness machine."

Here's a video link to see the happiness on these lucky folks!

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